OpenAI adds visual ads to ChatGPT image results

OpenAI is launching visual display ads that appear alongside ChatGPT-generated images, rolling out in the U.S. later this month with an initial group of advertisers. The ads will be clearly labeled and won't influence ChatGPT's responses. OpenAI is also expanding its ad measurement tools with partners including AppsFlyer, Adjust, and DoubleVerify, and developing brand suitability pilots. The move builds on OpenAI's earlier ad launch this year, aimed at supporting free and low-cost subscription tiers, with plans to eventually reach ChatGPT's 1.2 billion weekly users globally.