NetApp bets on AI to attract new data buyers

AI is drawing a new class of buyers to data infrastructure, including chief data officers who previously had little reason to engage with storage vendors. NetApp is capitalizing on this shift through its Intelligent Data Infrastructure strategy, which CMO Gabie Boko describes as an internal organizing principle, not just a marketing term. The company reports website traffic from net-new visitors up roughly 50% year over year following keynote announcements. NetApp also unveiled Novus, a storage architecture designed to keep large GPU environments supplied with data for AI factory workloads.