Meta's Muse: Consumer AI Bet or Trust Trap?

Meta's new AI agent Muse dominated the company's annual Connect event, with CEO Mark Zuckerberg pushing AI features across all platforms. While rivals OpenAI and Anthropic chase enterprise clients, Meta is doubling down on consumer-focused AI, leveraging its massive user base across Facebook, Instagram, and WhatsApp. Early impressions of Muse are mixed. TechCrunch's Sean O'Kane found it useful for locating unclaimed funds but called it more of a party trick than a daily driver. The bigger hurdle remains trust: with Meta's core business built on advertising, convincing users to share sensitive personal data with its AI agent may prove to be its greatest challenge.