Meta Pulls Instagram AI Photo Feature After Backlash

Meta Pulls Instagram AI Photo Feature After Backlash
Meta has removed a controversial AI feature that let users modify photos from public Instagram accounts using AI, after it sparked immediate backlash. The feature, part of a new AI image generator called Muse Image, allowed users to reference public accounts without notifying the account owners. Meta acknowledged the feature "missed the mark" in a blog post Friday, saying its intent was to provide a creative tool with user controls. The decision came amid scrutiny from users and talent agencies, including CAA, over concerns the tool could be misused to generate inappropriate images.
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