Meta Launches Smart Glasses Without Ray-Ban

Meta is breaking away from its Ray-Ban partnership with a new line of smart glasses available in three styles and seven colors. The glasses mark a significant shift for the company, which has been synonymous with Ray-Ban in the smart glasses market for three years. The new lineup includes a collaboration with socialite and reality TV star Kylie Jenner, signaling Meta's push to broaden its appeal and reach new consumer audiences.