Etsy Launches Native ChatGPT App for Shopping

Etsy has launched a native app within ChatGPT, letting users search its 100 million-plus listings using natural language prompts. By tagging @Etsy in a chat, shoppers can describe what they need conversationally and browse relevant results, clicking through to Etsy to purchase. The move follows a failed instant checkout integration with ChatGPT that ended in March. Etsy is also testing an on-platform conversational gift search tool. The announcement comes after the company reported Q1 2026 revenue of $631 million, beating expectations, with active buyers rising for the first time in two years.