AI Now Core to Marketing, Not Just Experimental
A new study by Callan Consulting, involving 19 B2B and B2C tech companies including NetApp, finds AI has shifted from experimental tool to embedded standard in ...
AI MARKETING RESEARCH
2 articles
AI Becomes Core to Modern Marketing Strategy
New research from Callan Consulting, involving NetApp and 18 other B2B and B2C technology companies, reveals AI's impact on marketing has doubled as teams shift...