AWS Launches AI Shopping Assistant for Retailers

Amazon Web Services has introduced the Agentic Shopping Assistant (ASA), a new offering combining AWS AI products and professional services to help retailers build AI-powered shopping tools. The service draws from Amazon's own Alexa for Shopping tool and leverages Amazon Bedrock, Bedrock AgentCore, and OpenSearch. ASA promises to compress custom AI application development from years down to roughly 60 days. The AWS Generative AI Innovation Center will help retailers customize chatbots to match brand guidelines, personalize responses, and implement guardrails against erroneous output.