AWS Brings Real-Time AI Into Live Video Production

AWS introduced Elemental Inference at NAB 2026, embedding real-time AI directly into live production workflows. Built in collaboration with Fox Corp., the tool integrates with MediaLive to automatically reframe video into vertical formats, detect highlights, and distribute content across platforms simultaneously. The technology reduces manual effort in live sports and news production while enabling faster publishing to social platforms. By offloading repetitive tasks, production teams can focus on storytelling. AWS positions inference not as an add-on but as foundational infrastructure within the modern media production stack.