Ascerta Raises $18M to Measure AI Investment Value

Startup Ascerta Inc. has raised $18 million in a Series A round led by Dell Technologies Capital, with participation from Hitachi Ventures, BGV and Wipro Ventures, bringing total funding to $22.9 million. The company helps enterprises move beyond vanity metrics like token consumption to understand the real business value of their AI investments. Its platform connects to tools including Microsoft Copilot, Anthropic Claude, AWS Bedrock and Salesforce Agentforce, tracking AI economics down to individual users and teams. Early customers Atos and Wipro saw an average 47% ROI improvement and 86% reduction in wasted AI resource spending.