Apple WWDC 2026: Major Siri AI Overhaul Coming

Apple kicks off its Worldwide Developers Conference Monday with a revamped Siri expected as the centerpiece. The updated assistant will leverage Google's Gemini AI models, gain a dedicated app, support multi-step commands, and feature deeper Camera app integration. The changes aim to close Apple's gap with AI rivals after years of delays. Analysts see significant financial upside if Apple delivers. Bernstein estimates a 13% earnings boost from accelerated device replacement cycles, with further gains from premium AI subscriptions. Evercore ISI notes Apple's 1.25 billion iPhone install base as its key competitive advantage over frontier AI rivals.