Amazon Shows Fake AI Product Images in Search

Amazon announced it will display AI-generated product images in its shopping app based on user search queries. The feature aims to help shoppers who struggle to describe what they want, showing visual options like dress styles or furniture types to guide them toward better search results. Critics may find it odd that a retailer with millions of real product photos would generate fake ones instead. The approach risks misleading shoppers who might expect to find the exact item shown. The move is part of Amazon's broader push to integrate AI into its platform, following features like AI review summaries, audio product descriptions, and the Alexa for Shopping chatbot.