Amazon Plugin Lets Sellers Ditch Seller Central Forever

Amazon unveiled a new plugin at its Accelerate conference that lets independent sellers manage their entire e-commerce business through AI assistants like Anthropic's Claude or Amazon's own Quick. Sellers can check inventory, adjust prices, and update listings without ever logging into Seller Central, with setup taking roughly 60 seconds. The Seller Assistant also received upgrades, including memory for pricing patterns and a new canvas feature for strategy planning. Amazon is offering all sellers a free 12-month Amazon Quick Plus subscription to encourage AI adoption, with international plugin expansion coming soon.