A24's AI Defense Falls Flat With Fans

A24 communications rep Sophia Shin attempted damage control after the studio's $75 million Google DeepMind AI partnership sparked immediate backlash, claiming the deal gives artists a voice in shaping new tools rather than having them imposed. Fans and critics rejected the justification outright. Backrooms director Kane Parsons added to the pressure, publicly stating AI resources will not be used on his film and noting the decision is unlikely to be popular with most directors. The combined fan and filmmaker pushback suggests A24's upper management is feeling the heat.